Digital Strategy:
Enhancing Social Media Presence for a Award Winning Marketing Partner
Industry: Creative Agency, B2B
Channels: Social (LinkedIn & Instagram)
May 2023 - January 2024
The Challenge: A leading marketing, data, and technology partner, following a recent merger, identified the need to rejuvenate its presence on social media platforms like LinkedIn and Instagram. The primary objective was to enhance visibility, thereby attracting new clients and prospects. Collaborating closely with the creative team, our aim was to develop compelling assets coupled with a comprehensive paid media strategy to drive increased profile visits and follower counts.
Winning Approach: Our approach began with thorough market research, analyzing competing advertising agencies' social media activities to understand prevalent trends in content, formats, and engagement strategies. Leveraging insights from this analysis, we consulted extensively with the creative team to craft ad formats and stories tailored to resonate with existing followers while also appealing to potential new audiences. Furthermore, we devised a paid media strategy designed to elevate awareness of PureRed while fostering engagement through actions such as follows, shares, likes, and comments.
The Results
+100
Brand new pieces of content created for LinkedIn and Instagram
+83%
Increase in the volume of content on Instagram
+40%
Increase in followers on LinkedIn including industry professionals, new talent, etc.
+67%
Increase in followers on Instagram
45K
Page visits on LinkedIn
450%
Increase of visitors on Instagram
Key Insights: Throughout the process, several key insights emerged. Firstly, understanding competitor activities provided valuable benchmarks and inspiration for our own content strategy. Secondly, close collaboration between the marketing and creative teams ensured alignment between content creation and strategic objectives. Finally, the emphasis on paid media proved instrumental in amplifying PureRed's reach and engagement within the target audience segments.