Content Creation:
SEO Copywriter and Social Media Contributor for TEDxAsburyPark

Industry: Non-Profit, Events
Channels: Website, SEO, Social (LinkedIn, Instagram & Twitter)
January 2018 - May 2018

The Challenge: TEDxAsburyPark is part of the larger TEDx community, which focuses on creating platforms for individuals to share innovative ideas and stories. Operating in the non-profit and events industry, TEDxAsburyPark brings together thought leaders, entertainers, and community members to inspire and educate. The primary challenge I faced was to increase the visibility of TEDxAsburyPark in a competitive landscape. With numerous events vying for attention, it was crucial to ensure that TEDxAsburyPark stood out. Additionally, there was a need to engage the community and highlight the significant contributions of volunteers and speakers.

Winning Approach: I adopted a multifaceted approach to address these challenges:

• SEO Optimization: Writing blog posts and web content using SEO best practices to enhance search engine visibility.

• Engaging Content: Creating compelling stories and interviews that showcased the passion and dedication of volunteers and speakers.

• Visual Storytelling: Capturing high-quality photos during events to share on social media, providing a visual narrative that resonated with the audience.

• Community Engagement: Actively interacting with followers on social media to build a sense of community and anticipation for the event.
  
  _
  Blog Post: TEDxAsburyPark Supports Their Volunteers
  
  One of the notable pieces that I authored was a blog post published on May 15, 2018, titled "TEDxAsburyPark Supports Their Volunteers." The blog post highlighted the dedication and efforts of the volunteers behind the TEDxAsburyPark event.

  TEDxAsburyPark Supports Their Volunteers

  Caitlin Seaman / May 15, 2018 / Blog Posts

  This Saturday, May 19th, the TEDxAsburyPark team of dedicated volunteers showcase their efforts to educate and entertain Monmouth County. TEDxAsburyPark exhibits over 25 local speakers, entertainers, and artists with extraordinary insights to share in this year’s conference PASSION. The exceptional volunteers and sponsors who generously donate their support in various ways enhance and execute this all-day event that will take place on the Paramount Theatre stage.

  Organizing a conference on the scale and of the quality of TEDxAsburyPark requires the support of 50+ volunteers and over thousands of hours of hard work. Each member of the team has a specific role, in which they incorporate their profession, talents, and passion. Our “core team” leadership roles require a higher level of full-year involvement with TEDxAsburyPark, where the commitment is a few hours each week until mid-winter and increases to 10-15 hours a week as the event approaches.

  This week, we highlight a core team leader, Eric Wiener, the TEDxAsburyPark Director of Revenue/Information Technology, on his lifelong passion for volunteerism.

  After graduating from Cornell University in 1982, Eric served as a Peace Corps Volunteer through 1985 in the tiny Pacific island nation of Samoa. Years later, Eric and his wife, Mary, founded an Information Technology consulting business that has constructed, integrated, and managed programs for prestigious clientele. He is an expert advisor to federally appointed Special Masters and Plaintiffs’ Counsel in several class-action lawsuits and has published works on financial tables, exceeding over 20 million copies. Eric describes the source of his passion and his choice to volunteer for TEDxAsburyPark, to enhance the “greater good” in others and in the community. By watching the events unfold on the TEDxAsburyPark stage, “makes it all worthwhile, and all the hard work paid off,” explains Eric.

  Eric believes that volunteering with TEDxAsburyPark and the community is a way to inspire the importance of volunteerism and be an ongoing role model to students and his own children. TEDxAsburyPark embraces student involvement and supports major efforts to share ideas that are worth spreading. The conference launched a major educational initiative outreach program, in which educator and student discounts are available. Pairs of tickets are available as donations for student and school fundraising activities and events. Reserve your seat before it’s sold out: BUY NOW.